Shelf Help’s Story
Shelf Help was founded to empower brands and retailers with insights into shopper behaviour and category which impacts store and shelf performance to drive growth.
Our mission is to provide expert category management services that improve product assortment, space utilisation, and shopper experience.
Shedding light and demystifying data and insights, to create and deliver actionable strategies that produce real business results.
Meet Our Expert
Michelle has over 23yrs of industry experience. Spanning both agency and manufacturer.
A strategic leader experience in Toys, FMCG, Beauty, and Spirits, excelling in shopper-led strategies and Global Retail Excellence.
Expert in Category Management, Shopper Insights, and Retail Activation, with a strong track record of driving growth, building cross-functional teams, and translating data into actionable results across global markets.
Passionate about shaping insight-led strategies which puts the shopper and the consumer at the heart
